The Seat Arona has taken the Red Dot Award for Best Product Design 2018 — hailed for its sharp and modern exterior design.
Since 1954, the Red Dot award has been considered one of the most prestigious awards in the world — highlighting quality and innovation across multiple industries.
Alongside its looks, it also took the award thanks to its range of personalisation options and stylish interior.
Alejandro Mesonero-Romanos, Seat design director, said:
"We are extremely delighted to receive one of the most prestigious design awards for the Seat Arona. We wanted to give a distinct crossover character, for day-to-day life and for the urban jungle.
"The Seat Arona is yet another example of fresh, young, functional, adventurous and comfortable design"
The Seat Arona launched in 2017, bringing a small crossover option in the youth-focused Spanish brand’s line-up. Despite having only recently introduced to the market, 25,000 examples have already been sold — a testament to its quality.
Pricing in the UK for the Seat Arona begins at £16,750 and can be had in a choice of seven trims — with Xcellence Lux topping the range. Standard equipment includes stylish 17-inch alloy wheels, a bi-colour roof to stand out from the crowd and LED daytime running lights.