Cupra, originally SEAT's performance sub-brand, evolved to become a standalone brand emphasizing sporty design and performance. Rooted in Spanish automotive culture, Cupra focuses on delivering cars with a thrilling driving experience without compromising daily usability. Known for combining SEAT's reliability with aggressive aesthetics and enhanced capabilities, the brand has garnered a loyal following among enthusiasts. As it grows, Cupra also explores electric and hybrid territories, showcasing its commitment to future mobility.