Genesis is a luxury vehicle brand launched by Hyundai, offering a range of premium saloons and SUVs designed to compete with established luxury marques. While it shares engineering expertise with its parent company, Genesis operates as a distinct brand, focusing on high-quality materials, advanced technology, and refined driving dynamics. Models like the G70 and G80 provide a balance of comfort and performance, while SUVs such as the GV70 and GV80 cater to those seeking practicality with premium features. Genesis also offers electrified options, including the Electrified G80 and GV60, reflecting the brand’s move towards sustainable luxury. With a focus on bespoke customer experiences and innovative design, Genesis aims to provide a compelling alternative in the luxury car segment.
